Wednesday, December 20, 2006

Small Business Marketing: From Business Cards to Flyers

Small Business Marketing: From Business Cards to Flyers

A small business usually has quite a few things to worry about that are a lot more important than business card printing. That is a bit like saying that a small airplane has more to worry about than keeping its engine running. It is advertising that makes a business fly and enables it to take off. The basic business card is one of the most cost effective methods of advertising available to the small business owner. Many small business owners view the business cards as a status symbol frill for salesmen and executives of much bigger companies. The truth is that the simple business card is a necessary starting point.

The business card has several elements and it comes in several styles. Its primary purpose is to provide contact information. This includes name, address, phone number, email, and Web Site Url if applicable. Another element is telling what your business does, and how it can serve its customers. Although the business card can be very simple: a one sided card printed on plain white card stock, for example, it can also incorporate design features that will create a more favorable first impression for your customers. This could include graphics and color, and could also include a distinctive logo that will come to represent your business in the eyes and minds of potential customers.

The same design elements that go into the creation of your business card should be used in your flyer design. Flyer printing is even less costly than business card printing. The basic flyer is a logical first step in the important area of advertising. They can be placed on bulletin boards, or even distributed door to door in your neighborhood. Business cards and flyers can be handed out with your sales, and sent to customers with shipped orders.

It is important to take the extra time and effort to produce business cards and flyers that give a favorable impression of your business. The extra effort will show the customer that your small business is a serious endeavor and generate customer confidence. There will be a subconscious connection made between your company and the customer. The business card and the flyer are two early ways to give out necessary information about your company and the products and services it provides. Their function goes a step beyond that, however, and they also are valuable in the creation of customer confidence and business recognition. Any extra effort devoted to their design and the excellence of their appearance will pay dividends. They could very well be the engines that help your business take off.


Allie said...

I know this is old, but interesting post. I want to run a business soon, so I'll keep this in mind. I've been wanting to do this for a while now, and more recently I've thought about buying an existing business instead of starting one from scratch. I'm not entirely sure how to go about this quite yet. Do you have any suggestions? Advice? Thanks.

Maggie R. said...

@Allie - There are a lot of resources online that you can use to find a business. I know there's one called It's like this online global marketplace where you can buy or sell a business. You can also use it to find a lender or broker. If anything, it's a good way to know what's even available in your area.

That being said, it might also be worth it to check out local small business groups. They should be able to provide you with useful information as well.

Good luck!